world's funniest joke.
Anyway, what I wanted to write about today really does deal with change. For the past -- oh, let's say 20 -- years, I've dealt with on-premise technology solutions. That means products that are bought and installed in their environment by a buyer. It's a pretty simple proposition when you think about it -- you just have to know who the buyer is, what his problem is, how much money he has, and who else offers a solution. Work out the equation to your benefit and, whammo, your business grows.